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Sale! iPhone 8
AED 485 inc. VAT

iPhone 8

Condition: Refurbished
Added to wishlistRemoved from wishlist 1
0
Sale! iPhone 7
AED 375 inc. VAT

iPhone 7

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone X
AED 799 inc. VAT

iPhone X

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iphone 11 pro
AED 1,739 inc. VAT

iPhone 11 Pro Max

Condition: Good, Very Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone 8 plus
AED 689 inc. VAT

iPhone 8 Plus

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPad Air 2 32GB Space Grey (2014)
AED 650 inc. VAT

iPad Air 2 32GB Space Grey (2014)

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPad Pro 10.5 Inch
AED 1,149 inc. VAT

iPad Pro 10.5 64GB Space Grey (2017)

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 6
AED 699 inc. VAT

iPad 6

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 9.7
AED 899 inc. VAT

iPad Pro 9.7 32GB Space Grey (2016)

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 9.7
AED 1,049 inc. VAT

iPad Pro 9.7 128GB Silver (2016)

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 9.7
AED 1,049 inc. VAT

iPad Pro 9.7 128GB Space Grey (2016)

Condition: Good
Added to wishlistRemoved from wishlist 1
0
Sale! iPad 9.7
AED 1,199 inc. VAT

iPad Pro 12.9 128GB Space Grey (2015)

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 9.7
AED 849 inc. VAT

iPad Pro 9.7 32GB Silver (2016) Wi-Fi + Cellular

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 9.7
AED 849 inc. VAT

iPad Pro 9.7 32GB Space Grey (2016) Wi-Fi + Cellular

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 9.7
AED 1,149 inc. VAT

iPad Pro 9.7 128GB Silver (2016) Wi-Fi + Cellular

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPad 9.7
AED 1,149 inc. VAT

iPad Pro 9.7 128GB Space Grey (2016) Wi-Fi + Cellular

Condition: Good
Added to wishlistRemoved from wishlist 1
0
Sale! iPad 9.7
AED 899 inc. VAT

iPad Pro 9.7 32GB Silver (2016)

Condition: Good
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone 11
AED 1,480 inc. VAT

iPhone 11

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone 11
AED 1,480 inc. VAT

iPhone 11

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone 11 Pro
AED 2,195 inc. VAT

iPhone 11 Pro

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone 11 Pro Max
AED 2,449 inc. VAT

iPhone 11 Pro Max

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone 11 Pro Max
AED 2,449 inc. VAT

iPhone 11 Pro Max

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
Sale! iPhone 11 Pro
AED 1,525 inc. VAT

iPhone 11 Pro

Condition: Good, Very Good
Added to wishlistRemoved from wishlist 1
0
Sale! iPhone XS Max
AED 1,089 inc. VAT

iPhone XS Max

Condition: Refurbished
Added to wishlistRemoved from wishlist 0
0
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Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee,[8] while Jobs and others resigned to found NeXT.[9]

Market

As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.
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